High-impact advertising film, designed to perform across platforms.
Project Overview
This project focused on producing an advertisement video for Pompkins, a food delivery service application, with the goal of creating a visually engaging campaign designed for both vertical and horizontal media formats. The objective was to deliver a fast-paced, attention-grabbing film that combined precise visual effects with clear product storytelling, optimized for modern digital platforms.
Our role covered end-to-end production, including production planning, filming, and post-production. The project required careful coordination to ensure that every shot, transition, and visual effect supported both the brand message and platform-specific performance requirements.
Commercial Film Production & Visual Effects
Creative direction centered around bold visuals, dynamic pacing, and precise visual effects that enhanced the storytelling without overwhelming the product. Visual effects were carefully planned during pre-production to ensure seamless integration during filming and post-production, allowing motion and compositing to feel intentional and refined. During post-production, editing and VFX work were tightly synchronized to maintain rhythm, clarity, and visual impact. Each effect was designed to support the narrative flow of the advertisement while reinforcing Pompkins’ energetic and modern brand presence.
Visual Effects
Multi-Format Production
Audience Tailored Editing
Audience Engagement
Designed for digital-first audiences, the Pompkins advertisement prioritized immediacy, clarity, and visual momentum to capture attention within the first moments of playback. The combination of dynamic visuals, precise effects, and platform-aware editing resulted in a highly engaging viewing experience tailored for short-form consumption. The campaign achieved strong audience response, with the final video reaching over 1.5 million views on TikTok, demonstrating the effectiveness of the production approach and its alignment with platform-driven viewing behavior.
